About me
Hi, I’m William, a UI/UX designer with seven years of experience across graphic design, agency projects, B2B EV charging platforms, and B2C travel apps.
I approach design with a product mindset, balancing business goals, real-world use cases, and system logic to make complex products easier to understand and use. I also care about consistency across design systems and components.
Outside of work, I keep learning through reading, courses, and community events. Fitness, gaming, and illustration help me stay creative and maintain a balance between logic and imagination.
Work Experience
ASJade Technology Co., Ltd.
Sr. UI/UX Designer
Led the interface and workflow design for a Charging Station Management System (CSMS), covering charger setup, site configuration, electrical panel management, and other IoT management features.
Planned the UI/UX for the CSMS admin platform, EV charging app, and official website.
Improved legacy and cross-market management features, and designed interfaces for AC and DC chargers.
Rebuilt the design system and collaboration workflow to improve development efficiency.
TEL 25 Digital Telecom Co., Ltd.
UX Designer
Improved three telecom apps by defining requirements based on business strategy and proposing interface solutions. Collaborated with PMs and engineers to ensure the designs supported marketing and sales goals.
Planned user flows and wireframes, and conducted user interviews, usability testing, and competitor analysis.
Proposed improvements based on business strategy, and supported UI design and visual guideline development.
2023 | TEL-U: Planned eSIM and multi-country travel plans. Within two months of launch, new member registrations increased by 50% and revenue grew by 120%.
Larvata Digital Technology Ltd.
Sr. UI/UX Designer
Worked on projects across multiple industries, including attendance systems, campus education, food and beverage, and retail e-commerce. I also led the interface and workflow design of in-house products.
Managed the full UX process, including stakeholder interviews, information architecture, wireframing, user interviews, and usability testing.
Created UI designs and design guidelines for iOS, Android, and responsive web.
Specialized in admin systems, including payment flows, form approvals, registration and slot booking, and other custom features.
Graphic Design
Graphic Designer
Handled brand and visual design across print, motion graphics, and video production.
Public-sector proposals: Brand visuals and collateral, exhibition setup, and on-site supervision.
Marketing materials: Corporate identity systems, social media illustrations, business cards, flyers, corporate magazines, and large-format graphics.
Video production: Event videos, brand commercials, and documentary editing.
Tools
Working with Teams
I do not see design as something done alone behind a screen. I care about building trust and rhythm with the team, and flexible collaboration is something I both enjoy and do well.
Clear design communication also matters. When questions or disagreements come up, I use whatever tool makes the idea easiest to understand. This might mean mapping out the full concept on a whiteboard or using a prototype to demonstrate motion and interactions. Presenting ideas visually helps the team understand the design and reach alignment more easily.
Continuous Learning
When my day-to-day work does not provide many opportunities for deeper UX research or user interviews, I join UI/UX workshops and related events after work or on weekends to broaden my perspective.
I also enjoy exchanging ideas with designers and professionals from other fields. I believe learning is not limited to practicing tools or designing interfaces. Sharing and discussion can be equally valuable sources of experience and growth.
AAPD 40-Day UI Practical Bootcamp
Workshops: User Interviews / User Journey Mapping / Usability Testing
0 to 1 UX Implementation Course
Interests & Hobbies
I enjoy working out, visiting exhibitions, and occasionally joining outdoor activities. I have always loved drawing and creating. I also teach myself 3D and study different visual styles to keep developing my visual sense.
Digital illustration to relax and keep creating
Recreating UI visuals to review key interface details
Learning 3D animation
Exploring different types of exhibitions
Working out two or three times a week
UI material design
